Defying Business Gravity by Successfully Overcoming Market Resistance
It feels like every business, no matter its size or ambition, is constantly battling an unseen force. A pull that wants to keep it grounded, stifled by competition, economic shifts, or plain old customer indifference. This isn't just a challenge; it's the Defying Business Gravity: Overcoming Market Resistance that separates the innovators from the also-rans. It’s the art of building lift when the market seems determined to hold you down....